At The Shop Forward, everything we create starts with one simple idea: when you shop with purpose, even the smallest purchase can make a meaningful impact.

Since launching in November 2014, we’ve donated over $6,000,000 to a wide range of charitable organizations through products connected to meaningful causes. Every time you shop with us, you’re helping pay it forward, and we are truly grateful for your support.

At our core, we are a social-impact driven brand and business, built on the belief that everyday purchases can do extraordinary good. Every product on our site is created with intention and tied to a cause.

We partner with charities and organizations that are doing meaningful, effective work in the world, creating collaborations that raise both funds and awareness. At the same time, we are committed to offering thoughtfully designed, high-quality, and ethically made products that our customers genuinely love and feel proud to wear or gift.

If you’re new here, welcome! We’re so glad you found us. And if you’ve been with us along the way, thank you. Because of you, we’ve been able to support countless causes, respond in moments that matter, and continue building something bigger than ourselves.

Click here to see just a few of the organizations and initiatives your purchases have helped support over the years.